Privacy policy

This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online service and its associated websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online service”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Data Controller

Carla Cargo Engineering GmbH
Holzwiesen 8
72147 Nehren
Germany

Phone: 07643 215 920
Managing Director: Markus Bergmann

Legal Notice

Types of data processed:

– Personal information (e.g., names, addresses).
– Contact information (e.g., email, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, content interests, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects

Visitors and users of the online service (hereinafter, we collectively refer to the data subjects as “users”).

Purpose of processing

– To provide the online service, its functions, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing

Terminology Used

“Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

“Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Applicable Legal Bases

In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing activities. If the legal basis is not specified in this Privacy Policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual measures, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Security Measures

In accordance with Article 32 of the GDPR, and taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining data segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and a response to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

Cooperation with Processors and Third Parties

If, in the course of our data processing, we disclose data to other individuals or companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of a legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Article 6(1)(b) of the GDPR), you have given your consent, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we engage third parties to process data on the basis of a so-called “data processing agreement,” this is done in accordance with Article 28 of the GDPR.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in connection with the use of third-party services, disclosure, or transfer of data to third parties, this occurs only if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process data in a third country—or have it processed there—only if the specific requirements of Articles 44 et seq. of the GDPR are met. This means that processing takes place, for example, on the basis of specific safeguards, such as an officially recognized determination that a country provides a level of data protection equivalent to that of the EU (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “Standard Contractual Clauses”).

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you is being processed, as well as access to this data, further information, and a copy of the data in accordance with Article 15 of the GDPR.

You have the right, pursuant to Article 16 of the GDPR, to request that data concerning you be completed or that inaccurate data concerning you be corrected.

You have the right, pursuant to Article 17 of the GDPR, to request that the data concerning you be erased without delay, or, alternatively, pursuant to Article 18 of the GDPR, to request a restriction on the processing of the data.

You have the right to request, in accordance with Article 20 of the GDPR, to receive the data concerning you that you have provided to us and to request that it be transmitted to other data controllers.

You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.

Right to Withdraw Consent

You have the right to withdraw any consent you have given, effective for the future, in accordance with Article 7(3) of the GDPR

Right to Object

You may object at any time to the future processing of your personal data in accordance with Article 21 of the GDPR. In particular, you may object to processing for the purposes of direct marketing.

Cookies and the Right to Object to Direct Marketing

“Cookies” are small files stored on users’ computers. Various types of information can be stored in cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. “Temporary cookies,” also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, a user’s login status may be stored so that it remains active when the user returns to the site several days later. Such cookies may also store users’ interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by parties other than the controller operating the online service (in contrast, when only the controller’s own cookies are used, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about them in our Privacy Policy.

If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser’s settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in limited functionality of this online service.

A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services—particularly in the case of tracking—via the U.S. website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent cookies from being stored by disabling them in your browser settings. Please note that, in such cases, you may not be able to use all features of this online service.

Deletion of Data

The data we process will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this Privacy Policy, the data stored by us will be deleted as soon as it is no longer necessary for its intended purpose and no legal retention obligations prevent its deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with German legal requirements, data is retained for a period of 10 years in particular, pursuant to Sections 147(1) of the German Fiscal Code (AO), Section 257(1)(1) and (4), (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents, trading ledgers, documents relevant for taxation, etc.) and for 6 years pursuant to Section 257(1)(2) and (3), (4) of the German Commercial Code (HGB) (business correspondence).

In accordance with statutory requirements in Austria, documents must be retained for 7 years pursuant to Section 132(1) of the Austrian Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, supporting documents, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically provided services, telecommunications, radio, and television services provided to non-business customers in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.

Business-Related Processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category).
– Payment data (e.g., bank account information, payment history)
from our customers, prospective customers, and business partners for the purpose of providing contractual services, customer support, marketing, advertising, and market research.

Inquiry Form

If you submit inquiries to us via the inquiry form, we will store the information you provide in the form—including the contact information you enter there—for the purpose of processing your inquiry and in case of follow-up questions. We will not disclose this data without your consent.

The processing of the data entered in the inquiry form is therefore based exclusively on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. To do so, simply send us an informal email. The lawfulness of the data processing operations carried out prior to the revocation remains unaffected by the revocation.

The data you enter in the inquiry form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Order Processing in the Online Store and Customer Account

We process our customers’ data as part of the ordering process in our online store to enable them to select and order the chosen products and services, as well as to facilitate payment, delivery, and fulfillment.

The data processed includes inventory data, communication data, contract data, and payment data; the individuals affected by this processing include our customers, prospective customers, and other business partners. Processing is carried out for the purpose of providing contractual services in connection with the operation of an online store, billing, delivery, and customer service. In doing so, we use session cookies to store the contents of the shopping cart and persistent cookies to store the login status.

Processing is based on Article 6(1)(b) (execution of order processes) and (c) (legally required archiving) of the GDPR. The information marked as required is necessary for the establishment and performance of the contract. We disclose the data to third parties only in connection with delivery, payment, or as permitted or required by law to legal advisors and government authorities. The data is processed in third countries only if this is necessary for the performance of the contract (e.g., at the customer’s request for delivery or payment).

Users may optionally create a user account, which allows them, in particular, to view their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. Once users have closed their user accounts, their data associated with the account will be deleted, unless retention is necessary for commercial or tax law reasons in accordance with Art. 6(1)(c) of the GDPR. Information in the customer account remains there until the account is deleted, after which it is archived if required by law. It is the users’ responsibility to back up their data upon cancellation before the end of the contract term.

As part of the registration process, subsequent logins, and the use of our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the users’ interests in protection against misuse and other unauthorized use. This data is generally not disclosed to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6(1)(c) of the GDPR.

The data is deleted upon the expiration of statutory warranty obligations and comparable obligations; the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, the data is deleted upon their expiration (end of commercial law (6 years) and tax law (10 years) retention obligations).

Contacting Us

When you contact us (e.g., via the contact form, email, phone, or social media), your information is processed to handle your inquiry and its resolution in accordance with Article 6(1)(b) (within the scope of contractual or pre-contractual relationships) Article 6(1)(f) (other inquiries) of the GDPR. User information may be stored in a customer relationship management system (“CRM system”) or a comparable inquiry management system.

We delete the inquiries once they are no longer necessary. We review the necessity of retention every two years; furthermore, statutory archiving obligations apply.

The following information explains the content of our newsletter, as well as the registration, distribution, and statistical analysis procedures, and your rights to object. By subscribing to our newsletter, you consent to receiving it and to the procedures described herein.

Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletters”) only with the recipients’ consent or when permitted by law. If the newsletter’s content is specifically described during the subscription process, that description is decisive for the user’s consent. In addition, our newsletters contain information about our services and our company.

Double opt-in and logging: Subscription to our newsletter takes place via a so-called double opt-in process. This means that after signing up, you will receive an email asking you to confirm your subscription. This confirmation is necessary to ensure that no one can subscribe using someone else’s email address. Newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing the time of subscription and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Subscription Information: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.

The distribution of the newsletter and the associated performance measurement are based on the recipients’ consent pursuant to Art. 6(1)(a), Art. 7 of the GDPR in conjunction with § 7(2)(3) of the UWG; or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

The registration process is logged based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR. Our interest is focused on using a user-friendly and secure newsletter system that serves both our business interests and meets users’ expectations, while also allowing us to provide proof of consent.

Cancellation/Withdrawal – You may cancel your subscription to our newsletter at any time, i.e., withdraw your consent. A link to unsubscribe from the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to provide evidence of consent that was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the prior existence of consent is confirmed at the same time.

Newsletter – Mailchimp

Newsletters are sent via the mailing service provider “MailChimp,” a newsletter distribution platform operated by the U.S. provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the mailing service provider’s privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mailing service provider is engaged on the basis of our legitimate interests pursuant to Art. 6(1)(f) of the GDPR and a data processing agreement pursuant to Art. 28(3), sentence 1 of the GDPR.

The shipping service provider may use the recipients’ data in pseudonymized form—i.e., without linking it to a specific user—to optimize or improve its own services, e.g., for the technical optimization of newsletter delivery and presentation, or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to contact them directly or to disclose the data to third parties.

Hosting and Email Distribution

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email distribution, security services, and technical maintenance services, which we use for the purpose of operating this online offering.

In this context, we—or our hosting provider—process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, prospective customers, and visitors to this online service based on our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Google Analytics

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online service within the meaning of Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is generally transmitted to a Google server in the United States and stored there.

Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate how users use our online service, to compile reports on activity within this online service, and to provide us with other services related to the use of this online service and Internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that users’ IP addresses are truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.

The IP address transmitted by the user’s browser is not combined with other data held by Google. Users can prevent the storage of cookies by adjusting their browser settings accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online service, as well as from processing this data, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) and in the settings for the display of ads by Google (https://adssettings.google.com/authenticated).

Users’ personal data is deleted or anonymized after 14 months.

Social Media Presence

We maintain online presences on social networks and platforms to communicate with customers, prospective customers, and users active there and to inform them about our services.

Please note that this may involve the processing of user data outside the European Union. This may pose risks to users, as it could, for example, make it more difficult to enforce their rights. With regard to U.S. providers certified under the Privacy Shield, we note that they thereby commit to complying with EU data protection standards.

Furthermore, user data is generally processed for market research and advertising purposes. For example, usage profiles may be created based on users’ behavior and the resulting interests. These user profiles can in turn be used, for example, to display advertisements both within and outside the platforms that are presumed to correspond to users’ interests. For these purposes, cookies are typically stored on users’ computers, in which users’ usage behavior and interests are recorded. Furthermore, data may also be stored in the usage profiles regardless of the devices used by users (particularly if users are members of the respective platforms and are logged in to them).

The processing of users’ personal data is based on our legitimate interests in effectively informing users and communicating with them in accordance with Article 6(1)(f) of the GDPR. If users are asked by the respective providers to consent to data processing (i.e., to give their consent, for example, by checking a box or clicking a confirmation button), the legal basis for the processing is Art. 6(1)(a) and Article 7 of the GDPR.

For a detailed description of the respective processing activities and the options for objecting (opt-out), please refer to the providers’ information linked below.

We also note that requests for information and the exercise of user rights can most effectively be addressed directly with the providers. Only the providers have access to the users’ data and can directly take appropriate measures and provide information. If you still need assistance, however, you can contact us.

– Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – Privacy Policy: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

– Google/YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) – Privacy Policy / Opt-Out: http://instagram.com/about/legal/privacy/.

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA) – Privacy Policy / Opt-Out: https://about.pinterest.com/de/privacy-policy.

– LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/Opt-Out: https://wakelet.com/privacy.html.

– SoundCloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/Opt-Out: https://soundcloud.com/pages/privacy.

Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service identifies visits to our website by businesses based on IP addresses and displays publicly available information to us, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyze user behavior on our website and processes domains from form submissions (e.g., “leadinfo.com”) to correlate IP addresses with companies and improve its services. For more information, visit www.leadinfo.com. You can opt out on this page: www.leadinfo.com/en/opt-out. If you opt out, Leadinfo will no longer collect your data.

Integration of Third-Party Services and Content

Within our online offering, we incorporate third-party content and services based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) of the GDPR) to integrate content or services from third-party providers in order to display their content and services, such as videos or fonts (hereinafter collectively referred to as “Content”).

This always requires that the third-party providers of this content collect users’ IP addresses, as they would not be able to send the content to users’ browsers without the IP address. The IP address is therefore necessary for the display of this content. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” allow information—such as visitor traffic on the pages of this website—to be analyzed. This pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of our online service, as well as being linked to such information from other sources.

YouTube

We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google reCAPTCHA

We integrate the bot detection feature, e.g., for entries in online forms (“ReCaptcha”), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Tag Manager

We use the Google Tag Manager service on this website. The operator of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows “website tags” (i.e., keywords embedded in HTML elements) to be implemented and managed via a user interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked on and can then determine which content on our website is of particular interest to you.

The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this setting will apply to all tracking tags implemented using Google Tag Manager.

These processing operations take place exclusively upon the granting of explicit consent in accordance with Art. 6(1)(a) of the GDPR.

The parent company, Google LLC, is a U.S. company certified under the EU-U.S. Data Privacy Framework. An adequacy decision pursuant to Article 45 of the GDPR is in effect, meaning that personal data may be transferred even without further safeguards or additional measures.

For more information about Google Tag Manager and Google’s Privacy Policy, please visit: https://www.google.com/intl/de/policies/privacy/.

Google Ads

We have integrated Google Ads into this website. The operator of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. Google Ads allows an advertiser to specify certain keywords in advance, so that an ad is displayed in Google’s search results only when a user enters a search query containing those keywords. On the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and based on the previously specified keywords.

The purpose of Google Ads is to promote our website by displaying interest-based advertisements on third-party websites and in Google’s search results, as well as by displaying third-party advertisements on our website.

If you reach our website via a Google ad, Google places a so-called conversion cookie on your IT system. A conversion cookie expires after thirty days and is not used to identify you. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages have been visited. The conversion cookie allows both us and Google to track whether a user who arrived at our website via a Google Ads ad has filled out a lead form.

The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via Google Ads, i.e., to assess the success or failure of each ad and to optimize our future ads. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Each time you visit our website, personal data—including the IP address of the internet connection you are using—is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, share this personal data collected through technical means with third parties.

These processing operations take place exclusively upon the granting of explicit consent in accordance with Article 6(1)(a) of the GDPR.

You can view Google AdSense’s privacy policy and further information at: https://www.google.de/intl/de/policies/privacy/.

Instagram

Our online service may incorporate features and content from Instagram, a service provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this online service on Instagram. If users are members of the Instagram platform, Instagram may associate their access to the aforementioned content and features with their Instagram profiles. Instagram’s Privacy Policy: http://instagram.com/about/legal/privacy/.